Great Skin
The Power of Double Cleansing
Great Skin
The Power of Double Cleansing

Would you take a shower with your clothes on? Of course not. Think of makeup like clothes on your face. If your makeup isn’t properly removed before washing your face, it acts like a barrier between your skin and your skincare.

What is double cleansing?

To give your face a thorough cleanse at the end of the day, you need to double down on the good stuff. Start with an oil-based makeup remover balm to dissolve long-wearing makeup (foundation, concealer, blush, etc.), then follow it up with a water-based facial cleanser to remove sweat, pollution, dirt, and any accumulation of oil stuck in your pores. Not only will double cleansing give you that fresh, clean feeling, it'll also clear the way for your skin to better absorb all the serums and lotions in your routine.

Makeup removal 101.

There's a reason Take The Day Off Cleansing Balm is a MUA favourite. On application, the solid balm transforms into a silky oil that effortlessly dissolves even long-wearing makeup (including stubborn Halloween and party season looks) and leaves skin brighter, with a healthy-looking glow. The best cleansing balm technique?

1. Take a small scoop of balm and massage onto dry skin using circular motions from the center of your face outwards. Delicately massage your eyes last to avoid spreading makeup over your entire face.

2. Next, dampen a clean muslin cloth in warm water, ring it out, and hold over your face for five seconds to let the steam work its magic, then gently wipe away all traces of makeup.

3. Rinse the cloth again in cool water, and re-apply it to your face to tighten pores. It's like a mini at-home facial that turns the chore of makeup removal into a treat.

The clean sweep.

With makeup and grime out of the way, your cleanser can really get down to business. This second cleanse goes deeper to purify your skin and give you the ultimate clean. Your face wash will also be better equipped to tackle your unique skin concerns (think dryness, blemishes, etc.). Another bonus of double cleansing? Face serums and moisturisers are better absorbed and can get to work faster. It's a real win-win for your skin.

Haven’t met your face wash soul mate yet? Look for a non-drying, gentle formula for a soothing cleanse that won't strip your skin. All About Clean Liquid Facial Soap Extra-Mild checks all these boxes. Other ingredients to know: glycerin, algae extract and hyaluronic acid all attract moisture, meaning you won’t get that dry, tight feeling after washing your face. If you're still not sure which cleanser is right for you, find out with Clinical Reality, our 30-second skin analysis tool.

Want more healthy skin tips?

Learn from the best at Skin School, with personalised, interactive classes led by our expert Consultants. Enjoy a 1:1 session or invite your friends.

Shop The Story

Liquid Facial Soap, Dermatologist-developed liquid face soap cleanses gently yet thoroughly.
200ml Mild
200ml Oily
Take The Day Off™ Cleansing Balm, Our #1 makeup remover in a silky balm formula gently dissolves long-wearing makeup, SPF, and pollutants.
125ml
30ml
200ml
250ml