Every effect, from dramatic to natural. All ophthalmologist tested.


We are super proud of our mascaras, and there are many reasons why. Firstly, each mascara is ophthalmologist tested – meaning not only will they help you achieve your beauty goals, but they are safe for sensitive eyes and encourage healthy, happy lashes. Secondly, we have a wonderfully wide mascara range. From high impact and bold volume to unshakeable waterproof mascaras and everything in between, all our mascaras are designed to lengthen your lashes without appearing unnatural. Thirdly, their long-lasting potential; all our mascaras are crafted to prevent smudging or smearing so you can be confident from morning until night. Pair with one of our much-loved eyeliners for added depth.