Clean Girl Makeup

Clinique’s step-by-step guide to clean girl makeup with a pretty pink twist, featuring the ultimate your-lips-but-better shade.

Clean Girl Makeup

Clinique’s step-by-step guide to clean girl makeup with a pretty pink twist, featuring the ultimate your-lips-but-better shade.


Clean girl aesthetic



1. When it comes to the base, less is more.


A minimal base is key to achieving the trending clean girl aesthetic. Start with a lightweight moisturiser like Moisture Surge™ 100H Auto-Replenishing Hydrator to achieve that glowy, glass skin effect, then follow with a hydrating tinted moisturiser like Moisture Surge™ Sheertint SPF 25, which nourishes, smooths and soothes the skin, while adding a hint of tint and a veil of barely-there coverage. You can then dot on a little concealer on any blemishes, under the eyes, or anywhere else you’d prefer some more coverage. The idea is to create a no foundation makeup look, letting your natural skin shine through.


Shop Moisture Surge™ Sheertint SPF 25




2. Softly sculpt + add a healthy flush.


Use a creamy contour stick, like our Chubby Stick™ Sculpting Contour to accentuate your cheekbones, jawline and nose, blending softly with fingertips, then apply a cream blush (we love Chubby Stick™ Cheek Colour Balm in shade Amp'd Up Apple) to the apples of the cheeks. Blend with your fingertips, then dab the excess on your nose for an effortless sun-flushed effect. Clinique tip: to achieve that coveted glass-skin gloss, apply a touch of our Even Better™ Light Reflecting Primer to the high points of the face.


Shop Chubby Stick™ Cheek Colour Balm




3. Define the brows.


For the ultimate clean girl aesthetic, it’s best to keep eye makeup to a minimum. You can add a slick of mascara, but the brows are the main event as they really help to pull the look together and frame the face. We like to keep brows low maintenance: simply apply a brush-on brow gel or mousse, such as Just Browsing Brush-On Styling Mousse, in light short strokes, before filling in any gaps with a fine brow pencil like Quickliner™ For Brows.


Shop Just Browsing Brush-On Styling Mousse





4. The your-lips-but-better lipstick.


The clean girl makeup trend is all about accentuating your natural beauty, and you simply can’t beat our new Almost Lipstick in Pink Honey for a your-lips-but-better shade. It delivers a sheer slip of weightless colour with a sleek, soft-shine finish, while its pigments adapt to the natural tone of your lips to create a unique rosy-nude shade. If you prefer a berry tone, try the original Almost Lipstick in Black Honey (aka the lipstick that went viral). It's the ideal fuss-free, low-maintenance clean girl lipstick – and it suits all skin tones. 


Shop Almost Lipstick in Pink Honey + Black Honey







5. The Clinique clean-girl scent.


Finally, add a spritz of a fresh, light, delicate scent such as Clinique Happy™. This refreshing, uplifting fragrance mingles sparkling, dewy top notes of ruby red grapefruit and bergamot, with a soft floral heart of Hawaiian wedding flower, lily-of-the-valley and spring mimosa. It’s the perfect clean, fresh everyday scent to make your new signature.


Shop Clinique Happy™




Need more help creating your Clinique makeup look? Book in for a complimentary bespoke Skin School consultation with one of our own beauty experts. Following your initial consultation, we'll also offer you 15% off* your next online order.


Want to get rewarded every time you shop with us? Join Clinique Smart Rewards today to unlock exclusive beauty perks including 10% off your first purchase* plus free standard delivery on every order.


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Updated October 2023


Shop the clean girl makeup look:

Universal Shade 2 - Light

Black Honey

Deep Brown