Clean Girl Makeup

Clinique’s step-by-step guide to clean girl makeup with a pretty pink twist, featuring the ultimate your-lips-but-better shade.

Clean Girl Makeup

Clinique’s step-by-step guide to clean girl makeup with a pretty pink twist, featuring the ultimate your-lips-but-better shade.


Clean girl aesthetic



1. When it comes to the base, less is more.


A minimal base is key to achieving the trending clean girl aesthetic. Start with a lightweight moisturiser like Moisture Surge™ 100H Auto-Replenishing Hydrator to achieve that glowy, glass skin effect, then follow with a hydrating tinted moisturiser like Moisture Surge™ Sheertint SPF 25, which nourishes, smooths and soothes the skin, while adding a hint of tint and a veil of barely-there coverage. You can then dot on a little concealer on any blemishes, under the eyes, or anywhere else you’d prefer some more coverage. The idea is to create a no foundation makeup look, letting your natural skin shine through.


Shop Moisture Surge™ Sheertint SPF 25




2. Softly sculpt + add a healthy flush.


Use a creamy contour stick, like our Chubby Stick™ Sculpting Contour to accentuate your cheekbones, jawline and nose, blending softly with fingertips, then apply a cream blush (we love Chubby Stick™ Cheek Colour Balm in shade Amp'd Up Apple) to the apples of the cheeks. Blend with your fingertips, then dab the excess on your nose for an effortless sun-flushed effect. For a more dewy tint, try our new Limited-Edition Clinique Pop™ Lip + Cheek Oil in Black Honey on for size – just dot along cheeks and blend with finger tips for a sheer, radiant blush. Clinique tip: to achieve that coveted glass-skin gloss, apply a touch of our Even Better™ Light Reflecting Primer to the high points of the face.


Shop Chubby Stick™ Cheek Colour Balm




3. Define the brows.


For the ultimate clean girl aesthetic, it’s best to keep eye makeup to a minimum. You can add a slick of mascara, but the brows are the main event as they really help to pull the look together and frame the face. We like to keep brows low maintenance: simply apply a brush-on brow gel or mousse, such as Just Browsing Brush-On Styling Mousse, in light short strokes, before filling in any gaps with a fine brow pencil like Quickliner™ For Brows.


Shop Just Browsing Brush-On Styling Mousse



4. Your lips but better.


The clean girl makeup trend is all about accentuating your natural beauty, and you simply can’t beat our new Almost Lipstick in Pink Honey for a your-lips-but-better shade. It delivers a sheer slip of weightless colour with a sleek, soft-shine finish, while its pigments adapt to the natural tone of your lips to create a unique rosy-nude shade. If you prefer a berry tone, try the original Almost Lipstick in Black Honey (aka the lipstick that went viral). It's the ideal fuss-free, low-maintenance clean girl lipstick – and it suits all skin tones.  For a more glossy finish with that same weightless, hydrating feel, try our new Clinique Pop™ Lip + Cheek Oil in Black Honey. Infused with a conditioning oil blend, this trending multitasking oil delivers a dewy wash of our iconic Black Honey’s suits-all shade. It's the ideal minimal makeup essential – subtly enhancing your best features.


Shop Almost Lipstick in Pink Honey + Black Honey
Shop Clinique Pop™ Lip + Cheek Oil in Black Honey







5. The Clinique clean-girl scent.


Finally, add a spritz of a fresh, light, delicate scent such as Clinique Happy™. This refreshing, uplifting fragrance mingles sparkling, dewy top notes of ruby red grapefruit and bergamot, with a soft floral heart of Hawaiian wedding flower, lily-of-the-valley and spring mimosa. It’s the perfect clean, fresh everyday scent to make your new signature.


Shop Clinique Happy™




Need more help creating your Clinique makeup look? Book in for a complimentary bespoke Skin School consultation with one of our own beauty experts. Following your initial consultation, we'll also offer you 15% off* your next online order.


Want to get rewarded every time you shop with us? Join Clinique Smart Rewards today to unlock exclusive beauty perks including 10% off your first purchase* plus free standard delivery on every order.


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Updated October 2023


Shop the clean girl makeup look:

Moisture Surge™ Sheertint Hydrator SPF 25, Sheer Coverage - Natural Finish

Universal Shade 2 - Light

Almost Lipstick - Black Honey, Clinique’s cult classic Black Honey Lipstick flatters every face.

Black Honey

Quickliner™ for Brows, An ultra-fine pencil brow liner. Creates perfectly defined, natural-looking brows with colour that lasts all day.

Deep Brown