Game Changer

The Power of Double Cleansing

Would you take a shower with your clothes on? Well, think of makeup like clothes on your face. If it isn’t properly removed, it will act like a barrier between your skin and your cleanser.

To give your face a deep clean at the end of the day, there are two types of impurities to tackle—makeup and the day’s build up of grime. In order to break it all down, you need a strategic two-step approach: first, an oil-based makeup remover to dissolve tenacious long-wearing makeup (foundation, concealer, blush, etc.), followed by a water-based cleanser to remove sweat, pollution, dirt, and any accumulation of oil. With this two-pronged approach, you’ll see a noticeable boost in radiance. Plus, purified pores means better absorption of skin care treatments, and makeup that glides on easily.

Makeup Removal 101
The fastest way to take it all off? A makeup remover wipe. Ideal for those nights when you can't face a full 'at-the-sink' cleanse, each saturated sheet sweeps away makeup effortlessly—no cotton ball, scrubbing, or rinsing required. Use both sides of a sheet and keep going until no more makeup comes off. Try Take The Day Off Face and Eye Cleansing Towelettes, which contains micelles, tiny oil molecules suspended in water that pick up impurities, while still being gentle.

Have time for a little more pampering at the end of a long day? Give yourself a facial massage with a cleansing balm that melts into your skin, like Take the Day Off Cleansing Balm. This luxe formula effortlessly dissolves even the most stubborn makeup and leaves skin brighter, with a healthy-looking glow. Take a small scoop of balm and massage onto dry skin using circular movements from the center of your face outwards. Massage your eyes last (taking care to be extra gentle) to avoid spreading eye makeup over your face. Then, dampen a clean washcloth in warm water, ring it out, and hold over your face for 5 seconds. Use the cloth to gently wipe away all traces of makeup, rinse again in cool water and re-apply to your face to tighten pores.

The Clean Sweep
With makeup and grime out of the way, your cleanser can really get to work. This second cleanse gets beyond superficial impurities and goes deeper to purify your skin and give you the ultimate clean. Your face wash will also be better able to target your unique skin concerns (think dryness, breakouts, etc.). Another bonus of skin this clean: serums and moisturisers are better absorbed and can get to work faster—giving you maximum glow. 

Haven’t met your face wash soul mate yet? Look for a non-drying, non-stripping formula for optimal gentleness. Other ingredients to know: glycerin, algae extract, and hyaluronic acid all attract moisture, meaning you won’t get that dry, tight feeling after washing your face. For the ultimate clean sweep, pair your face wash with a Clinique Sonic System Purifying Cleansing Brush, to further unclog pores and improve surface texture.

Want more healthy skin tips? Stop by any Clinique counter for a complementary, customised skin care consultation with one of our experts. Pick up some new tricks or brush up on the basics, and receive a free treat too.